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Crayola Experience Coming to Pigeon Forge, Here’s What We Know

crayola experience rendering in pigeon forge tn

The new Crayola Experience is expected to open in Pigeon Forge in the fall of 2024 (media photo courtesy of the Crayola Experience)

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The Pigeon Forge area recently got some bright, colorful news.

According to a press release, BrightColors LLC – in partnership with Kingsmen Xperience Inc. and Crayola LLC – announced that Pigeon Forge, Tenn. will be home to the creativity brand’s newest Crayola Experience family entertainment venue.


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When will the Crayola Experience open in Pigeon Forge?

The new experience is expected to open in the fall of 2024.

Read Also: 17 New Attractions in Pigeon Forge, Surrounding Areas (2023)

What is the Crayola Experience?

The Crayola Experience is an interactive creative play attraction for kids of all ages. It has been in operation for more than 25 years.

The adventures of these immersive attractions, according to the brand, “help[s] kids and adults alike explore art and technology, express their creativity and experience color in a whole new way.”

The 30,000-square-foot indoor family entertainment center planned for Pigeon Forge will have more than 20 hands-on attractions as well as a retail store that features the world’s largest selection of Crayola products and unique souvenirs.

Visitors will be able to visit never-before-seen attractions, experience exclusive Crayola activities and play with fun interactive attractions. Experiences for kids include naming their own Crayola crayon, starring in their own coloring page and creating melted wax art.

“Crayola Experience at Pigeon Forge will introduce new colorful adventures to our iconic lineup of imagination-inspiring activities, taking the experience to a new level,” said Warren Schorr, Crayola Senior Vice President of Business Development, Global Licensing and Experiences.

“We’ve sharpened our crayons to create a new experience that transports guests into the whimsical world of Crayola crayons and markers.”

exterior of the crayola experience in pennsylvania
The Crayola Experience currently has five other locations. Above: The exterior of the Crayola Experience in Easton, Pa. (photo by quiggyt4/shutterstock.com)

How much will the Crayola Experience cost?

The press release did not mention ticket prices. However, going by the other locations, general admission typically ranges from about $25.99-$27.99.

Kids under two do not need a ticket.

Where are other Crayola Experience locations?

The Crayola Experience currently has locations in five different cities, which include:

  • Easton, Pennsylvania
  • Orlando, Florida
  • Bloomington, Minnesota
  • Plano, Texas
  • Chandler, Arizona

The location in Tennessee will be the brand’s sixth attraction, with more on the horizon.

Notably, the new Pigeon Forge attraction is the first of five new Crayola Experience locations that BrightColors plans to open over the next five years as part of a licensing agreement with Crayola. This plan will double the attraction brand’s presence in the U.S.

crayonopolis stage at crayon experience in pennsylvania
The Crayon Experience is open to all ages but is ideal for middle and elementary schoolers. Above: Crayonopolis stage at the Easton, Pa. location (photo by Ritu Manoj Jethani/shutterstock.com)

What age is best for the Crayola Experience?

The attraction is open to kids of all ages. However, one of the location pages recommends that the attraction is perfect for elementary or middle-school-aged children.

Read Also: 15 Best Things To Do in Pigeon Forge With Kids [COUPONS]

How long do people stay at the Crayola Experience?

According to the Crayola Experience in Minnesota, people generally spend about 4-5 hours, or half a day, at the Crayola Experience.

Overall, it sounds like it will be a fun addition to Pigeon Forge, a huge family destination that attracts millions of visitors annually due in part to its proximity to the Great Smoky Mountains National Park.

“We will continue to focus on family-friendly markets with a strong tourism and residential draw to bring the colorful world of Crayola to new audiences,” said Robin Turner, Managing Director of BrightColors.

What do you think about the new Crayola Experience coming to Pigeon Forge? Do you plan to visit the new attraction? Let us know in the comments!

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