SNEAK PEEK: Downtown Flavortown coming soon to Pigeon Forge

Downtown Flavortown in Pigeon Forge

Downtown Flavortown is coming soon to Pigeon Forge, TN (photo by Bill Burris/

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Eagle-eyed Smokies fans have been noticing a bit of action at The Tower Shops at Mountain Mile this week as final touches are being added to the soon-to-be Downtown Flavortown by Guy Fieri.

The biggest update was the delivery and installation of the iconic Downtown Flavortown sign over the weekend.

This signals major progress for this highly anticipated project.

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Entrance of downtown flavortown
A conceptual rendering of what the main entrance of Downtown Flavortown might look like in The Tower Shops at Mountain Mile (rendering courtesy of FACE/The Tower Shops at Mountain Mile)

What is Downtown Flavortown?

Back in April of 2021, FACE Hospitality, a subsidiary of FACE Amusement Group, announced plans to open its flagship “Guy Fieri’s Downtown Flavortown”, a mixed-use restaurant and entertainment venue, in Pigeon Forge.

FACE Hospitality is the same group that recently launched Chicken Guy in downtown Gatlinburg earlier this year.

Read Also: Chicken Guy Gatlinburg is now open in downtown: A look inside

But Downtown Flavortown won’t just be another Guy Fieri themed restaurant.

This 43,000-square-foot attraction is being billed as an “entertainment center” featuring food, state-of-the-art arcade games, a 14-lane duckpin bowling ally, a full-service Tiki bar and a full-sized 1968 Chevy Camaro (for photo ops).

Think of it along the same line as Dave and Busters, but Guy Fieri themed.

“This is the perfect pairing of a chef-focused restaurant with a family entertainment center, and a natural extension of our relationship with Guy Fieri and his team,” said Bucky Mabe, CEO of FACE.

“Only the ultimate explorer of all-American flavor could mash-up this ridiculously exciting range of unexpected combinations that will be sure to turn a family night out into lifelong memories. ”

Support for this project was provided by John Morgan, entrepreneur and owner of WonderWorks.

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Guy Fieri
Food Network’s Guy Fieri at one of his Chicken Guy restaurants (photo courtesy of FACE Hospitality)

Who is Guy Fieri?

Guy Fieri, for the uninitiated, is an American restaurateur, author and award-winning television presenter from the Food Network.

Read Also: Unpopular Opinion: A review of Paula Deen’s Restaurant in Pigeon Forge: ‘Just OK’

He coined the name “Flavortown” after an off-the-cuff comment about a pizza that looked like a manhole cover.

That one-liner took off and before he knew it, he had built an imaginary world in his own mind called “Flavortown”, frequently making jokes and references to the fictional land during his shows.

Eventually, he started referring to himself as “Mayor of Flavortown”.

The name would later become the inspiration for Flavortown Kitchen – a delivery-only restaurant concept with multiple locations across the United States and eventually, Downtown Flavortown in Pigeon Forge.

“No matter where you go in this great country, I can put ya on the road to Flavortown, real-deal food and good times, that’s what I’m all about. But there’s one experience that I’ve been saving for a special time and place.”

“I’m talking next level, go big or go home, the ultimate party. And I’m bringing the great people of Pigeon Forge with me … to Downtown Flavortown. Scratch-made food, craft cocktails, tiki bar, bowling, gaming … you name it, we’re bringing it!” said Guy Fieri in a press release.

Downtown Flavortown Restaurant
A conceptual rendering of the restaurant portion of Downtown Flavortown (rendering courtesy of FACE/The Tower Shops at Mountain Mile)

What will be on the menu at Downtown Flavortown?

Entree menu items at Downtown Flavortown will feature Trash Can Nachos, burgers, stuffed waffles, hot honey chicken and fried waffles.

Desserts will include cheesecake and layered chocolate whiskey cake.

And for the adults, craft cocktails and local on-tap beers will be available.

Downtown Flavortown Tiki Bar
A conceptual rendering of Downtown Flavortown’s Tiki bar (rendering courtesy of FACE/The Tower Shops at Mountain Mile)

When will Downtown Flavortown open in Pigeon Forge?

The mixed-use restaurant and entertainment venue is expected to open either in late December 2021 or early 2022.

It will be located at 2655 Teaster Lanen, Pigeon Forge, TN 37863.

Are you excited about the new Downtown Flavortown attraction in Pigeon Forge? Do you have plans to go? What do you think about Guy Fieri’s local stamp on the area?

Let us know in the comments below.

Disclaimer: While we do our best to bring you the most up-to-date information, attractions or prices mentioned in this article may vary by season and are subject to change. Opinions expressed here are the author’s alone, not those of any mentioned business, and have not been reviewed or endorsed these entities. Contact us at for questions or comments.


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6 thoughts on “SNEAK PEEK: Downtown Flavortown coming soon to Pigeon Forge”

  1. We live here and are excited to see Flavortown getting ready to open! Have family who live 5 hours away also watching for opening! They will be here in the spry, ready to visit!

  2. Looking forward to the new restaurant and game center. We love the Pigeon Forge area!!!
    This will be a great asset to the town.

  3. We will be visiting this establishment ASAP. Our next trip is the last week of December 2021 thru the fist week of January 2022. I know our 6 year old will love the arcade.

  4. Hope it’s better than Chicken Guy in Gatlinburg. Good has been inconsistent and average (at best).

  5. Ohio here and can’t wait to come down and get one his burgers. I had one at Cancun airport while waiting on our flight to come home and it was the best juiciest burger I’ve ever had. Please build one in Columbus Ohio it is his hometown.

  6. Finally!! A bowling alley that stays open late and sells alcohol! Been waiting since 2010 so I’m sure this will be the new local Hangout.

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