BREAKING: Structure fire hits Red Roof Outlet Mall in Pigeon Forge

Pigeon Forge Factory Outlet Mall
Pigeon Forge Factory Outlet Mall caught fire on Oct. 5, 2020 (photo courtesy of Lid'l Dolly's Factory Store)

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A fire broke out near Just Stop Smokies at 2828 Parkway, Suite 19, Pigeon Forge Tenn., on Monday afternoon around 2 pm. The store is part of the Red Roof Outlet Mall.

Firefighters from multiple crews arrived on the scene shortly thereafter and began working on getting the fire under control. 

Pigeon Forge Police Chief Tony Watson says that fire crew were able to mostly contain the fire to a single building, but described Just Stop Smokies as a “complete loss”. It is possible that surrounding buildings may have suffered slight smoke damage.

No injuries have been reported and an investigation is ongoing as to the cause of the fire. 

A fire broke out at the Pigeon Forge Factory Outlet Mall, also known as the Red Roof Mall on Monday, Oct. 5, 2020 (photo courtesy of Lid’l Dolly’s Factory Store)

We spoke to Jamie Woody, store manager of the nearby Lid’l Dolly’s Factory Store around 3:30 pm, who provided photos of the active scene and indicated that the fire was substantial, but praised local emergency crews for doing their best to contain the blaze.

“We send our thoughts and prayers to the business(es) involved,” said Woody.

A fire broke out at the Pigeon Forge Factory Outlet Mall, also known as the Red Roof Mall on Monday, Oct. 5, 2020 (photo courtesy of Lid’l Dolly’s Factory Store)

The Pigeon Forge Factory Outlet Mall is the original factory outlet center in Pigeon Forge. It covers 196,000 square feet and houses major retailers including Carter’s Children’s Wear, L’eggs Hanes Bali Playtex, Rack Room Shoes and Oshkosh B’Gosh.

It is estimated that the Parkway where the mall is located receives a traffic count of approximately 43,000 cars per day.

“We didn’t hear anything, just saw the smoke coming from the building,” said Christian Keizer, an employee at Wranglers and Razors Pigeon Forge Jeep and UTV rentals. 

Read Also: The real story behind the Gatlinburg fires of 2016

A fire broke out at the Pigeon Forge Factory Outlet Mall, also known as the Red Roof Mall on Monday, Oct. 5, 2020 (photo courtesy of Lid’l Dolly’s Factory Store)

The fire was reportedly under control by 4 pm, according to witnesses on the scene. 

Just Stop Smokies is a souvenir shop that offers gifts and apparel. The mall is an area icon for locals and a favorite stop among tourists.

This outlet mall is located right along the main strip of the Parkway in the Smokies area.

Pigeon Forge is a highly trafficked tourist destination due in large part to the nearby Great Smoky Mountains National Park and received more than 11 million visitors last year. Pigeon Forge is also home to Dollywood.

Read Also: Why the Great Smoky Mountains National Park is free and others are not

TheSmokies.com will continue to update this story as more details emerge.

Disclaimer: While we do our best to bring you the most up-to-date information, attractions or prices mentioned in this article may vary by season and are subject to change. Opinions expressed here are the author’s alone, not those of any mentioned business, and have not been reviewed or endorsed these entities. Contact us at [email protected] for questions or comments.

8 Comments

  1. SENDING PRAYERS 🙏🙏🙏🙏🙏🙏 Why people are so Disrespectful !!!!! I hope they through the book at the boys !!! They ARE old enough to know better 🤬🤬🤬

  2. I’m sorry for the loss that has occurred but reading the article no way that place has 43,000 cars a day passing through the mall area itself. Maybe the strip (main highway) .

  3. In response to Tommy, yeah it does. This is on the main road that runs from the interstate thru pigeon forge and gatlinburg leading to entrance of the the national park.

  4. Maybe Linda knows more than what I read,I didn’t see anything about boys being involved 🤔

  5. For “Tommy”:
    “It is estimated that the PARKWAY where the mall is located receives a traffic count of approximately 43,000 cars per day.”
    Reading is fundamental.

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