A fire broke out near Just Stop Smokies at 2828 Parkway, Suite 19, Pigeon Forge Tenn., on Monday afternoon around 2 pm. The store is part of the Red Roof Outlet Mall.
Firefighters from multiple crews arrived on the scene shortly thereafter and began working on getting the fire under control.
Pigeon Forge Police Chief Tony Watson says that fire crew were able to mostly contain the fire to a single building, but described Just Stop Smokies as a “complete loss”. It is possible that surrounding buildings may have suffered slight smoke damage.
No injuries have been reported and an investigation is ongoing as to the cause of the fire.
We spoke to Jamie Woody, store manager of the nearby Lid’l Dolly’s Factory Store around 3:30 pm, who provided photos of the active scene and indicated that the fire was substantial, but praised local emergency crews for doing their best to contain the blaze.
“We send our thoughts and prayers to the business(es) involved,” said Woody.
The Pigeon Forge Factory Outlet Mall is the original factory outlet center in Pigeon Forge. It covers 196,000 square feet and houses major retailers including Carter’s Children’s Wear, L’eggs Hanes Bali Playtex, Rack Room Shoes and Oshkosh B’Gosh.
It is estimated that the Parkway where the mall is located receives a traffic count of approximately 43,000 cars per day.
“We didn’t hear anything, just saw the smoke coming from the building,” said Christian Keizer, an employee at Wranglers and Razors Pigeon Forge Jeep and UTV rentals.
The fire was reportedly under control by 4 pm, according to witnesses on the scene.
Just Stop Smokies is a souvenir shop that offers gifts and apparel. The mall is an area icon for locals and a favorite stop among tourists.
This outlet mall is located right along the main strip of the Parkway in the Smokies area.
Pigeon Forge is a highly trafficked tourist destination due in large part to the nearby Great Smoky Mountains National Park and received more than 11 million visitors last year. Pigeon Forge is also home to Dollywood.
TheSmokies.com will continue to update this story as more details emerge.