9 Best Pigeon Forge Shopping Areas and Outlets

the island in pigeon forge at night

The Island in Pigeon Forge offers shops, attractions, rides and more with free admission and free parking (photo by Morgan Overholt/TheSmokies.com)

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For a long time, the real shopping in Sevier County was done in Pigeon Forge and Gatlinburg. 

Pigeon Forge had the outlets. Gatlinburg had a variety of niche shops. 

But over the last 20 years, Sevierville has – in many ways – laid claim to the best shopping in the region, targeting specifically the business that used to go to Pigeon Forge.

But the Forge is fighting back. While the outlets of the old days are either gone or fading, dozens of new shops in new locations have risen in their place.

While Sevierville can still lay claim to the superior outlet-style shopping and major retailers, Pigeon Forge has become a far more interesting place to shop. 

Here are a few of our favorite places to go shopping in Pigeon Forge:


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inside of the smoky mountain cat house shows a cat by a fireplace with a large jewelry inventory
The Cat House was created for cat lovers around the world (photo by Kimberly Grayson/TheSmokies.com)

9. Smoky Mountain Cat House

I couldn’t make this list without mentioning one of the more unique shops in Pigeon Forge.

Cat lovers will love shopping at the Smoky Mountain Cat House. It offers specialty items like toys, supplies, cat wind chimes and even a Fat Cat line of hot sauces.

And yes, you can pet the cats.

Read Also: Smoky Mountain Cat House: Shop, Relax, Play With Cats in Pigeon Forge

inside emporium gift shop at dollywood
Dollywood’s Emporium gift shop received a face lift within the past couple of years (photo by Morgan Overholt/TheSmokies.com)

8. Dollywood

This is essentially shopping with a cover charge. Of course, you’ll have to purchase a Dollywood ticket to take advantage.

But if you’re looking for great gift ideas, the various shops in Dollywood offer one-of-kind knick-knacks. Plus, you get to take a break from shopping for rides and shows.

The Emporium is the mecca for Dollywood shopping, but there are a lot of places along Craftsman’s Valley to find authentic Smoky Mountain presents.

Or you could take the easy way. Buy tickets or passes for your loved ones and spend the rest of the day enjoying the wonder of Dollywood. 

Dollywood is my favorite place to find crafted gifts by local artists in the Smokies if we’re not including the Arts and Crafts Community in Gatlinburg, which has an entire 8-mile loop of local crafters.

Read Also: Arts and Crafts Community in Gatlinburg: Map, Shows and Stores

large tree outside christmas shops
This is the perfect place to shop for your Christmas gifts and decor throughout the year (photo by Morgan Overholt/TheSmokies.com)

7. The Incredible Christmas Place

The Incredible Christmas Place is without a doubt one of the best places to find anything Christmas-related when you visit the Great Smoky Mountains.

It’s a year-round Christmas-themed series of shops offering home decor, ornaments, trees, gifts and lights.

It’s hard to think of a reason not to visit the largest permanent Christmas retailer in the American South.

petting goats section at goats on the roof
Goats on the Roof has unique gifts as well as live goats (photo by Morgan Overholt/TheSmokies.com)

6. Goats on the Roof

Look, one of the goals, when you come shopping in Pigeon Forge, is to find something you can’t get just anywhere.

Hello, Goats on the Roof, where you can ride the Goat Coaster, feed the goats on the roof, eat some fudge, do some gem mining and, of course, buy many goat-related souvenirs at the gift shop. 

It is truly the place for some unique shopping in the Smokies.

They offer children’s toys, old-fashioned candies, hot sauces, locally made jam and authentic Amish-made jellies.

old mill square in pigeon forge entrance with flowers
The Old Mill is a historic shopping center in the heart of Pigeon Forge (photo by Laura Akens/TheSmokies.com)

5. The Old Mill

Sometimes when you come to the mountains to shop, you’re looking for something a little more specific.

In fact, something you don’t find just anywhere, something authentic to the mountains and their history.

That’s the Old Mill Square in the heart of Pigeon Forge, which features a trio of restaurants, a historic gristmill and a variety of shops.

The Old Mill General Store features a variety of soups, syrups, jams and more.

It’s like Cracker Barrel but cool and authentic and good. Also in the square, you’ll find Pigeon River Pottery, the Old Mill Candy Kitchen and more.

Also, Sassafras offers a beautiful, distinctive selection of jewelry, apparel and accessories for all ages.

tower shops at the mountain mile in pigeon forge
The Tower Shops at the Mountain Mile has a wide range of attractions and shopping (photo by Morgan Overholt/TheSmokies.com)

4. Tower Shops at the Mountain Mile

This is a new and growing area of Pigeon Forge with rides, restaurants and plenty of entertainment and snack options.

For shopping, the area offers a general store, an REI, a Pepper Palace and more.

shops at lumberjack square
The Shops at Lumberjack Square is home to entertainment, food options and local boutiques (photo by Alaina O’Neal/TheSmokies.com)

3. The Shops at Lumberjack Square

Previously known as Walden’s Landing, Lumberjack Square is more than just okay.

In addition to housing Paula Deen’s Lumberjack Feud, the square is also home to good restaurants.

For example, the Smoky Mountain Brewery and Calhoun’s as well as a Five Guys are prime examples. 

Shops in the square range from hippie sandals to biker gear at Birkenstock Place to Rocky Top Harley Davidson, located nearby.

The Dugout offers sports cards and memorabilia.

With a stop at Lumberjack Square, you can get a lot of your holiday shopping done. 

Marketplace sign at the island in pigeon forge
You can spend a large portion of your day at The Island in Pigeon Forge (photo by Alaina O’Neal/TheSmokies.com)

2. Shops at The Island

With nearly 50 shops selling everything from toys to fashion to socks, The Island is another great destination if you’re looking to get a lot of shopping done.

The Be Free Boutique offers eclectic apparel and accessories that encourage women to embellish the beauty that God has already created.

And the Beef Jerky Outlet offers more than 200 varieties of jerky. Pepper Palace is the obligatory hot sauce outlet spot.

One of the popular stores is the Build-A-Bear Workshop.

And after you let the kids build that bear, treat yourself by sampling some Ole Smoky moonshine or get some sweet treats at Sweet, which offers 2,500 square feet of candy.

Earthbound Trading Company offers a unique array of jewelry, clothing and home décor. The Island has truly something for everyone.

Bonus tip: Right next door, you’ll find Stages West, which features a wide variety of jeans, buckles, belts, boots and western wear. It’s the perfect spot to embrace your inner cowboy or cowgirl.

Does it cost money to get into The Island in Pigeon Forge?

The Island is located at a convenient location along the Parkway and has ample free parking.

There is no admission cost to visit.

Tanger Outlets in Sevierville
Tanger Outlets offers some of the best shopping in Sevier County (photo by Morgan Overholt/TheSmokies.com)

1. Tanger Outlets

Well, I couldn’t do it. I couldn’t write this list without including Tanger Outlets.

While Tanger is technically located in Sevierville, it’s right along the Pigeon Forge line and is certainly one of the best places to do your shopping in the Smoky Mountains.

It has numerous outlet shops where you could easily spend your whole day and your whole paycheck.

Do you have a favorite shop in Pigeon Forge TN? Where do you like to shop when you visit the Great Smoky Mountains National Park?

Let us know the perfect place you enjoy shopping in the comments below!

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John Gullion

John Gullion, Managing Editor at the Citizen Tribune, is a freelance contributor for TheSmokies.com LLC – the parent company of TheSmokies.com and HeyOrlando.com.

2 thoughts on “9 Best Pigeon Forge Shopping Areas and Outlets”

  1. Where is there a List of shopping and locations?

    Pigeon Forge and area

    Near the Old Mill restaurant

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