The Russell Stover Outlet: Unwrapping One of Tennessee’s Best Kept ‘Secrets’

Russell Stover Chocolates

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Do you love chocolate? Do you especially love chocolate that comes in fun shapes like Easter bunnies and Christmas trees? You are in luck, chocoholics.

In fact, I am happy to report that Christmas, Valentine’s Day, Easter and Halloween are all coming early this year.

Nestled just outside of Sevierville in Kodak and close to Interstate-40, you’ll find a Russell Stover outlet store. It is one of only 31 retail locations in the whole country, so be sure to take advantage of this great store and pop in on your way through.

In fact, stopping by Russell Stover’s and stocking up on my favorite holiday chocolates is one of the best traditions after a day at Dollywood. (After all, you did just burn off plenty of calories by walking around all day, right?)

Russell Stover is about more than just holiday chocolates though. As soon as you enter the shop, you’ll find a huge counter of treats including fudge, chocolate-covered strawberries, ice cream and sundaes. You are sure to find your personal favorites and satisfy any cravings on the many shelves of retail candy.

Surrounding this island of goodies are aisles full of taffy, Jelly Bellies, candy apples, chocolate-covered peanuts and more. It’s also one of the best places to find a gift for someone special.

Inside Russell Stover
The discount section, where bargains abound, is in the back room of the store. (Photo by Alaina O’Neal/

As magical as the front of the store is, I usually bypass it to visit my favorite part in the discount room in the back where they keep the ‘bloopers’ and lower prices. Here, you’ll find all of your favorite treats from prior holidays, special flavors and boxes of chocolates – all at amazing clearance prices. This area is huge, and the options are endless.

Get one from each holiday with a variety of singles or stock up with a huge box or try one of the bulk bags. Sugar-free chocolates are usually available as well.

Shoppers, grab a treat or an entire sack at a great price. The choice is yours!

To boot, I’ve always had a good experience with customer service and friendly staff – a great representation of good ol’ fashioned southern hospitality.

Who owns Russell Stover?

Russell Stover candies is a nationally-recognized brand that began in 1923. Its headquarters is located in Kansas City. Russell Stover includes Whitman’s and Pangburn’s brands and is part of the Lindt and Sprüngli family of companies. Russell Stover makes more than 250 different kinds of chocolates, including a large sugar-free variety — if you’re into that sort of thing.

I’ve been to plenty of candy shops in my lifetime — but none feel as sweet as this one. Next time you’re in the area, be sure to visit the popular destination. You won’t regret it and you and your sweet tooth can thank me later.

Visitors can find the Russell Stover Retail store’s high-quality sweet treats at 3376 Winfield Dunn Parkway in Kodak, TN. Visit the website for more information.


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Alaina O'Neal

Alaina is the owner and founder of Alaina Media LLC, a freelance graphic design agency, the owner and founder of, and the co-founder of LLC – a media company that specializes in regional travel sites.

3 thoughts on “The Russell Stover Outlet: Unwrapping One of Tennessee’s Best Kept ‘Secrets’”

  1. I would like to order candy from the outlet room in the back how do I go about doing that

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