The Dollywood Company recently announced an unprecedented half-a-billion dollar investment strategy that will take place over the course of the next decade in Pigeon Forge, Tenn. and the surrounding area.
The investment will include four new resorts, a campground and a “record breaking” attraction for the park.
The first project will be the 302-room Dollywood’s HeartSong Lodge & Resort.
HeartSong will be located across from Dollywood’s flagship resort, DreamMore Resort and Spa in Pigeon Forge.
Details about resorts three, four and five have yet to be revealed. The “record breaking” attraction is set to debut in 2023.
When will HeartSong Resort open?
Dollywood’s HeartSong Lodge & Resort is set to open in 2023.
The investment plan provides Dollywood’s Dreamer-in-Chief, Dolly Parton, plenty of opportunities to do what she does best for many years to come.
“I’m always dreaming and coming up with new ideas and things I want our guests to experience,” Parton explained.
“We wanted to talk about this last year, but with everything going on, we knew we needed to pause because it just wasn’t the right time to do it. Things are looking brighter and with the popularity of the Smokies soaring, there are more people than ever wanting to visit our area.”
“I’m so proud of this place that we’ve been able to build here in the Smokies,” she continued. “I always dreamed of accomplishing two things with Dollywood. I wanted to give jobs to the folks who live here. And I wanted to give visitors another reason to come and experience the beauty of the Smoky Mountains.”
What is there to do at HeartSong Lodge & Resort?
Dollywood’s HeartSong Lodge & Resort will feature a variety of accommodations and amenities.
Accommodation options will include unique multi-generational family suites and bunk rooms and themed suites with loft rooms tucked into the dormers.
Many of the resort’s more spacious rooms will include balconies.
Amenities will include an all-season indoor pool, an outdoor pool, an outdoor “cove” with family gathering spaces, a communal fire pit and a screened-in porch.
There will also be 26,000 sq. ft. of flexible indoor and outdoor meeting space capable of hosting several hundred guests.
The five-story resort will feature high ceilings, exposed beams and natural layered textures.
“From the time we announced Dollywood’s DreamMore Resort in 2015, we have seen the entire region emerge as one of the nation’s leading family vacation destinations,” said Eugene Naughton, President of The Dollywood Company.
“We’ve been able to help Dolly achieve the dreams she had more than 35 years ago, and with this announcement today, we’re going to be able to put wings on even more of her dreams.”
“With the success we’ve experienced at DreamMore Resort, we feel this is the perfect time to expand our portfolio of resort,” he said.
How much will HeartSong Lodge & Resort cost?
There has not yet been a formal announcement in regards to what guests can expect in terms of cost.
The Dollywood Company’s premiere resort, DreamMore, currently averages about $349 per night.
Other recent Dollywood investments
Since 2010, The Dollywood Company has invested more than $220 million into its properties as part of its ongoing investment plan.
Expansions undertaken since 2010 include Dollywood’s DreamMore Resort and Spa, roller coasters Lightning Rod and FireChaser Express, as well as TailSpin Racer at Dollywood’s Splash Country.
In 2019, the park opened the $37 million Wildwood Grove.
“As a member of our community for the past 35 years, Dollywood theme park has been a significant part of the growth Pigeon Forge has experienced as a family vacation destination through the years,” Pigeon Forge City Manager Earlene Teaster said.
“Dolly and her team have contributed greatly to our community, and our city is proud to work alongside them as The Dollywood Company continues to make Pigeon Forge a wonderful place to visit, to live and to work.”
HeartSong Lodge & Resort discounts and specials
Reservations for HeartSong Lodge & Resort are not yet available.
Guests looking for special offers and packages at Dollywood’s other properties should visit Dollywood.com.
Sometimes you can also find a few steals and deals on their Tripster page.
What do you think about Dollywood’s upcoming HeartSong Lodge & Resort? Let us know in the comments!