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Founders of the Smokies standing in a field
TheSmokies.com Founders: James Overholt, Morgan Overholt, Alaina O’Neal

About TheSmokies.com

Co-Founder Morgan Overholt’s fondest childhood memories include spending weekends and summers in the Smoky Mountains. Her family bought Dollywood season passes every other year. Birthday dinners were usually spent on the Parkway in Pigeon Forge. School field trips would inevitably include either Ober Gatlinburg (now Ober Mountain) or Ogles Waterpark.

She spent the early years of her career working for a local area newspaper, The Citizen Tribune (where she earned a Tennessee Press Association award). Years later she went on to found her media agency, Morgan Media LLC. But in 2020, she had a career-changing idea. She wanted to start a regional travel blog about the area she knew and loved. And so, she convinced her sister Alaina (also a TPA award winner), and husband James, to join her in a grand travel business venture.

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