Shop Our New Smokies Store

Looking for some merch to wear to your next trip to the Smoky Mountains? Check out our online store. Now with new swag – including family t-shirts and tumblers – for 2024!

Shop Now


Founders of the Smokies standing in a field Founders: James Overholt, Morgan Overholt, Alaina O’Neal


Co-Founder Morgan Overholt’s fondest childhood memories include spending weekends and summers in the Smoky Mountains. Her family bought Dollywood season passes every other year. Birthday dinners were usually spent on the Parkway in Pigeon Forge. School field trips would inevitably include either Ober Gatlinburg (now Ober Mountain) or Ogles Waterpark.

She spent the early years of her career working for a local area newspaper, The Citizen Tribune (where she earned a Tennessee Press Association award). Years later she went on to found her media agency, Morgan Media LLC. But in 2020, she had a career-changing idea. She wanted to start a regional travel blog about the area she knew and loved. And so, she convinced her sister Alaina (also a TPA award winner), and husband James, to join her in a grand travel business venture.

Learn more about

“The Smokies always call me home”
– Dolly Parton


dollywood sign
Dollywood is the second most visited attraction in the Smokies next to the National Park (photo by Morgan Overholt/

Pigeon Forge Travel Guides

10 Best Restaurants in Pigeon Forge

There are hundreds of restaurant options in Pigeon Forge, which can make it difficult to make a choice. Hopefully, this handpicked guide of Best Restaurants in Pigeon Forge will help you make an educated decision for you and your family.

View Our Guide

10 Best Attractions in Pigeon Forge

Our team has scoured the Pigeon Forge Parkway (and beyond) to come up with this comprehensive guide to the Best Attractions and Things To Do in Pigeon Forge, TN for both families and couples alike!

View Our Guide


Morgan at Ober Mountain
Ober Mountain (formerly Ober Gatlinburg) features an iconic aerial tramway that overlooks Gatlinburg (photo by Morgan Overholt/

Gatlinburg Travel Guides

20 Best Restaurants in the Smoky Mountains

Did you know there are over 100 local restaurants and eateries in Gatlinburg and the surrounding area? In this article, we’ve narrowed it down to our top 20, featuring a variety of genres (including, of course, some good old-fashioned southern comfort food!)

View Our Guide

12 Best Things To Do in Gatlinburg

There are lots of things to do in Gatlinburg, but with limited vacation days, you’ll want to prioritize the best. We believe this guide will help with that endeavor.

View Our Guide


Connect with