In a world of clogged inboxes full of press releases, it takes a little something special to stand out.
Amid the endless pitches, solicitations and shysters, the folks at Buc-ee’s know how to make their voices heard.
So when the self-styled “home of the world’s cleanest bathrooms, freshest food and friendliest beaver” announced its intention to build the world’s largest travel center in Sevierville, I must say I granted it my full and undivided attention.
Where is the Buc-ee’s going in TN?
The massive travel center will be located at Exit 407 on I-40. Exit 407 is one of the most heavily traveled sections of interstate in the country.
The gargantuan Buc-ee’s will be located on land owned by Kituwah, LLC and Eastern Band of Cherokee Indians. The land was acquired previously after being dormant for years due to a failed development.
Buc-ee’s will cover a whopping 74,000 square feet of the 200-acre development. It will provide a mind-blowing 120 fueling positions, EV charging stations and a car wash (nearly the length of a football field).
In short, it’s going to be a big dang deal
As a side note, I’m glad. I’ve been less than impressed with the gas stations near the exit of late. Recently, I pulled into one – which shall remain nameless – and none of the pumps were working correctly.
Did they have any signs that let me know? Nope. They just let me drive from pump to pump like a moron.
In short, most of the gas stations in the area suck and I welcome our beaver-loving, gas station overlords.
In addition, several of the bathrooms at those stations near the exit are extremely sketchy unlike the humongous Buc-ee’s which considers their potties world famous.
Somewhere a single tear drips down the face of the giant papier-mache head of NASCAR legend Richard Petty that used to sit on a bluff at a gas station located where the Beef Jerky outlet now sits.
Which reminds me, Buc-ee’s should totally drop the beaver mascot and bring that giant papier-mache head back. It would totally fit with the theme of the development, “The 407: Gateway to Adventure.”
What says adventure more than a giant foam-like head of an aging NASCAR legend?
But I digress.
Does Buc-ee’s have food?
As for the rest of the press release, I’m sorry to say the opening salvo of Buc-ee’s press release promising clean bathrooms, fresh food and friendly beavers was simply a Trojan horse. A way to get my jaded eyes to read past the first paragraph.
Once they’d grabbed my attention it was time for regular press release synergistic hyperbole of carefully curated excitement words in which everybody gets a little too worked up about gas station barbecue and its potential to affect positive change on the world.
“Buc-ee’s is known for pristine bathrooms, a large amount of fueling positions, friendly service, Buc-ee’s apparel and fresh, delicious food,” reads the press release.
“Originally launched and still headquartered in Texas, Buc-ee’s has combined traditional quality and modern efficiency to redefine traveling for their customers.”
Hey, you put their traditional quality into my modern efficiency! No. You got your modern efficiency all over my traditional quality!
Other future notable developments at the 407 site
Developers indicated that the rest of the site will feature a “world-class” golf attraction, (Editor’s Note: It better be a Top Golf) a go kart facility and a distillery experience.
Throw in a place to get some pancakes and you’ll have distilled the entire Pigeon Forge experience into one 200-acre site.
When will Buc-ee’s in Sevierville TN open?
One glaring detail left out of the press release was the question on everyone’s mind: When will it open?
At the time of this writing, unfortunately, no official opening date has been projected.
But it’s safe to say that it will be a while as they’ve only just begun clearing the land this summer.
Why Sevierville, TN?
For Buc-ee’s officials, it’s the perfect spot to build their Taj Mahal of travel plazas. But don’t take my word for it, just ask Stan Beard, Director of Real Estate for Buc-ee’s.
“It is not a coincidence that we chose The 407 as our first big store location outside of Texas. We will be the proverbial ‘welcome sign’ at the front door of the exceptional travel experience that the Smoky Mountains, Sevierville and Sevier County has to offer. You won’t forget your first visit to Buc-ee’s and it won’t be your last!” the exclamation point enthusiast said.
“We are thrilled to share our over-the-top customer experience and be a pivotal part of the Kituwah and EBCI vision for the Gateway to Adventure.”
Are you excited about Buc-ee’s coming to Sevierville? Let us know in the comments below!